Apart from responding to emergency calls, the profession of a firefighter can sometimes be routine (they perform the same rigorous tasks every day). The idea behind ​​this film is to present the function of fire cadet instructors as a new investment which allows firefighters to thrive by sharing their knowledge and experiences. This also allows them to contribute to the training of their future teammates.

For this project, I started by presenting different communication concepts to the clients. Once the concept was chosen, I took care of pre-production, production and post-production. During the shooting, I was assisted by Margaux Bedat who took care of the making-of, shooting and management of the actors. The communication of this real-life advertising campaign was centred around 2 mediums: the web and the print. It was important for the FNSPF to reach as many firefighters as possible by deploying this campaign within their national federal network.